Unilever is an international company with more than
400 brands focused on people's health and well-being. Unilever's brands range
from luxurious hair treatments and mouth-watering ice creams to low-cost
nutritious foods, antibacterial soaps, germ-killing sprays and much more. Every
day, there are nearly two billion people in the world are using Unilever
products. Many of their products are familiar in our daily life such as: Doves,
Sunsilk, Lipton, Vaseline, Ben&Jerry’s,… Unilever competitive advantage strategy
is differentiation. Their goal is toward the sustainable growth. The Unilever
Sustainable Living Plan sets out to decouple growth from environmental impact,
while at the same time increasing their positive social impact. The plan has
three big goals that are:
- . Help more than a billion people to
improve their health and well-being.
- Halve the environmental footprint of
products.
- Source 100% of agricultural raw
materials sustainably and enhance the livelihoods of people across value chain.
By taking social responsibility as a main goal,
Unilever bring a different image to customer compare to many other companies in
the same industry. Unilever believe that as a business they have a
responsibility to their consumers and to the communities in which they have a
presence.
No comments:
Post a Comment