Unilever has a total
reward program where every employee in the company is encouraged to grow to his
or her full potential. They develop a performance-based reward structure that
recognizes people have delivered results and have the right values for the
company. At Unilever, employees are not only encouraged to give feedback but
the company also have developed leading-edge tools to help them hear clearly
how reward feels from the point of view of their people. The company aim to
give employee access to a Total Reward Statement. The statement describes and values
every element of the reward package. It also provides useful information on how
the elements of each individual’s package work. The content and coverage of the
Total Reward Statement is not just money. It was created in order to help
employees to be able to see the value of all their benefits at Unilever,
including learning to help individuals keep track of their progress and
potential. Another unique feature of the Total Reward Statements is the 'Rate-my-Reward'
through which employees can tell what they think of every aspect of their
package. At Unilever, they believe that rewards should be open, fair,
consistent and explainable. The Total Reward Statements cover all Unilever’s
management staff across 96 countries. And the company is trying to add more and
more people to the coverage and they won’t stop until they include every single
person in Unilever. Unilever also offer employees attractive incentives. If the
company does well in meeting its goals, the pay for highly rated people making
an exceptional contribution will be towards the top of the market range. At Unilever,
employees believe that if they all work together to deliver excellent results
for Unilever, they will be well rewarded.
Thursday, April 30, 2015
Thursday, April 23, 2015
Chapter 10: Organizational structure
Unilever was form in
1930 from two companies: the Margarine Unie (Netherland) and the Level Brother
(UK). It was a full business merger, operating as a single business entity.
Until now, the two separate legal parent companies were remained. They are now
called: Unilever NV (Netherland) and Unilever PLC (UK). Unilever N.V., which
has its registered and head office in Rotterdam, Netherlands and Unilever PLC,
which has its registered office at Port Sunlight in Merseyside, United Kingdom
and its head office at Unilever House in London, United Kingdom. [Unilever PLC and
Unilever N.V. and their subsidiary companies operate as nearly as practicable
as a single economic entity, whilst remaining separate legal entities with
different shareholders and separate stock exchange listings.
The two parents
companies operate with two separate organizational structures. Each company has
its own Board of Director This can create problem for the organization. It is
difficult to balance between the two companies interest. It can also lead to
lack of co-ordination between the board of directors of the two holding
companies and also having two separate masters can confuse followers.
Chapter 9: Organizational culture
At Unilever, integrity
is the foundation on which they do their business. Unilever has a Code of
Business Principle and Code Policies for its employee. These code are mandatory
for everybody at Unilever including the Board of director, employees and contractors.
This also applies to all Unilever companies, subsidiaries and organizations
over which Unilever has management control. They define the behaviors that
everyone who works for Unilever must follow to. These codes help to make sure
that the company’s values are brought into the workplace and that the good reputation
of the company is promoted and protected. For third parties who interact with
Unilever, they have to follow Responsible Sourcing Policy defines the standards
of integrity of Unilever that the third parties have to follow.
The important component
of Unilever’s ‘winning with integrity’ strategy is the requirement for the
highest standards of behavior from all of their employees and partners. Unilever
operates with a broad definition of corruption. This includes fraud and
financial misrepresentation, conflicts of interest, bribery, facilitation
payments, anti-trust violations and misuse of information. They have dedicated
policies in all of these areas, and others not specifically related to
corruption (such as discrimination, workplace safety and information
protection). These policies define in clear, simple terms what everyone who
works with and for Unilever must and must not do.
Thursday, April 9, 2015
Unilever Sustainable Living Young Entrepreneurs Awards
The Unilever Sustainable Living Young Entrepreneurs
Awards developed in partnership with the Cambridge Program for Sustainability
Leadership, are looking for innovative yet practical, tangible solutions
created by young people that help make sustainable living commonplace. This is
a great opportunity for young entrepreneurs who are interested in making a
product, service, or application that could change a practice or behavior to
enable sustainable living. All young entrepreneurs who are aged 30 or under are
welcome to join the competition. Seven finalists will be selected and offered a
total of more than €200,000 in financial support and individually tailored
mentoring. The overall winner also receives the prestigious HRH The Prince of
Wales Young Sustainability Entrepreneur Prize. Not only the award provides
financial support, it also helps to take the winner’s sustainable living
initiatives to the next level. The prize package includes funding, customized
expert support, access to an online business development program, a three-day
accelerator workshop at the University of Cambridge, and networking with senior
executives and sustainability leaders at Unilever’s headquarters. For an
entrepreneurial venture to create new value, three factors must be present – an
entrepreneurial opportunity, the resources to pursue the opportunity, and an
entrepreneur or entrepreneurial team willing and able to undertake the
opportunity. The Unilever Sustainable Living Young Entrepreneurs Awards
provides all three of these elements therefore it is a great opportunity for
young entrepreneurs to make their dream come true.
Wednesday, April 1, 2015
Unilever's International Strategy
Unilever 's international strategies are global and transnational. These strategies allow Unilever to combine the benefits of global – scale efficiency with the
benefit of local responsiveness. Many products of Unilever are standardized in
the sense that they can be recognized in any countries that Unilever have their
products at. The company's four biggest brands are Dove, Sunsilk, Rexona and Lux. These brands are being use by million of people from all around the world everyday. By considering the local preferences of different location, Unilever can better serve their customers. For example, the Doves shampoo is a well-known product of
Unilever. The logo and the name stay the same in any countries but Unilever can
change the ingredient to fit better to local preference. For example, in
tropical countries where the weathers are hotter, the products should be more
oil-free to keep customer’s hair from getting oily and dirty quickly. Another example taking local preferences in consideration of Unilever is Knorr. Knorr offer many different recipes mix and sauces in different countries. For example, in Vietnam, you can easily find the recipe mix for fish soup or stir fry sauces while in America, the most popular is pasta or gravies sauces.
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